2012-05-10 / Enterprise

Personal Service is Key to Success for this Broker

Doug Holly sees upturn
Douglas Cunningham

Real estate broker Douglas Holly at his desk, ready for another customer. 
Provided Photo Real estate broker Douglas Holly at his desk, ready for another customer. Provided Photo For real estate broker Douglas Holly, two things have been central to his success and longevity in Putnam County, he says.

“First of all, it would probably be personal service, not franchised,” he said. “And second, the customer is always right.”

Holly, a plain-spoken veteran of the business, said it’s actually improving.

“It’s finally starting to pick up,” he said “Prices are still dropping, but people are starting to buy because of the low interest rates and favorable prices.”

Holly has specialized in getting people into houses even if they don’t have a large down payment. He ends up with many repeat customers, often after selling a couple a starter house, then a larger home when they outgrow that, and perhaps selling their home one more time if they move again.

Holly’s office is on Route 311 just outside Carmel. Online, he’s at DouglasHolly.com. Carmel, Kent and eastern Putnam are his key areas.

Community involvement at the local level is important, too. Several years ago, Holly sold the old Kent library building. He then donated the commission he would have earned, $35,000, to the library to be used in helping to set up its new facility, at the Town Hall complex.

Holly’s also gained some outside certification that he knows his stuff. A survey of homebuyers over 36 months, from January 2007 to January 2010, ranked him as a “Five Star Professional” in nine key areas of home-selling: customer service, communication, finding the right home, integrity, negotiation, marketing the home, market knowledge, closing preparation, and overall satisfaction.

The recognition was nice, but Holly, 65, said it’s also a simple reflection of his two rules: personal service, and the customer is always right.

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